Daily wellness for dogs
Tasty soft chews for calm, skin & coat and gut health, in Chicken, Duck or Beef. One family of care for the dog who's part of yours.
First batch coming soon · 120 chews per jar · From £21.99
Shropshire
A small family brand, started at our own kitchen table.
120chews
In every resealable jar.
3flavours
Chicken, Duck or Beef. Look for the ribbon.
Realpeople
Questions answered by us, not a call centre.Say hello
Shop by need
Three ranges that sit together in one simple routine. Tap a range to see the full details, then pick the flavour they love.
Calm
For fireworks, car journeys and the hours they spend alone.
£24.99120 chews · 300g
Shop Calming Treats
Skin & Coat
For a soft, glossy coat and comfortable skin, every day.
£21.99120 chews · 300g
Shop Skin & Coat
Gut Health
For happy tummies and steady, everyday digestion.
£27.49120 chews · 300g
Shop Gut HealthEvery jar has a coloured flavour ribbon so you can spot their favourite at a glance.
The Paw Pure Pack
We’re not a faceless supplement company. We’re a small team in Shropshire who started this for our own dogs, and every dog who joins becomes part of the pack.
Calming Treats · When life gets loud
Give a chew before a moment you know is coming, or every day as part of their routine.
How it works
Calm, Skin & Coat or Gut Health. Or all three: they’re designed to sit together.
Chicken, Duck or Beef. Look for the coloured flavour ribbon on the jar.
A daily soft chew they’ll ask for, following the feeding guide on the jar.
The range
Three ranges, one routine, so you never have to piece their care together from five different brands.
Our story
We grew up in Shropshire homes where there was always a dog by the back door. Long walks, muddy paws and the quiet, everyday care that keeps a dog happy and healthy.
Paw Pure Wellness brings that same care to your dog's daily routine: simple, honest and made with love.
Our promise
What you can expect from every jar, and from us.
Full composition published on every jar and every product page. No vague blends.
Soft, tasty chews they’ll actually look forward to.
Every range designed to sit together, so care stays simple.
Questions answered by the founders, not a call centre.
@pawpurewellness
Our wall of very good dogs. Tag us on Instagram for a chance to see yours here.
Follow us on InstagramOur first batch is on its way. Join the pack and you’ll be first to hear when pre-orders open, with 15% off your first jar.
Yes, our ranges are designed to sit together in one routine. Follow the feeding guide on each jar, and ask your vet if your dog has a health condition.
Yes. They’re designed for daily use within the feeding guide on the jar.
They’re a complementary feed for adult dogs. Check the label for the minimum age before giving them to a younger dog.
Every range comes in Chicken, Duck or Beef. Pick the one your dog loves most. The coloured flavour ribbon on each jar tells them apart.
No. If you’re worried about your dog’s behaviour or health, please speak to your vet.
Pre-launch
Be first in line when our first batch lands, with 15% off your first jar.
Join the waitlist